Post by account_disabled on Jan 10, 2024 10:03:43 GMT
If your business has already taken its first steps on the Internet, you have probably heard the terms positioning and SEO. Today we will tell ourselves what things we should avoid in positioning, and what penalties we can get if we use them. We will also mention what characterizes poor positioning. Contents 1. Poor SEO 2. Prohibited SEO Techniques 2.1. Excess Keywords 2.2. Hiding Keywords 2.3. Fake Redirects 2.4. Spammy Links 2.5. Spammy Backend Sites 2.6. Copying Content 3. Summary What is SEO? SEO is an abbreviation for search engine optimization. To put it simply, it is the proper preparation of your website for the user and gaining Google's trust, thanks to which you will appear high in the search results. Extensive Google algorithms (in this article, I will also call them robots) take care of the verification of your website.
In short, they decide whether your website will be considered of good quality and will be better displayed to users. Fortunately, you don't have to blindly search for ways to improve your website. Google precisely indicates areas that need to be improved (more on this later in Email List the article). The inscription Google with the word SEO inside However, there are also "internet outlaws" who want to leave the "SEO" rules of the game at all costs. They decide to cheat Google, i.e. use the so-called techniques. black hat SEO . If they risk the visibility of their own sites, let them try, it's their loss. It's worse when such a "revolutionary" deals with positioning someone else's website. Or when, unconsciously, we act against the rules. Poor positioning Bad positioning is characterized by several points.
The content on our website is irrelevant (the user is disappointed because he expected something different). No one can figure out where everything is, and the website itself looks like a discussion forum from 2003. During the page loading time, we are able to watch the entire ad block on Polsat, and the robots do not know what is what (or we have unknowingly forbidden them to know). The websites linking to us are suspicious and spammy. In the above cases, we are ineffective people, but not "cheaters". When do we become one? Forbidden SEO Techniques Remember one thing. Black Hat SEO results from placing the robot above the user. This means that we focus mainly on the algorithm that scans our website, and not on our readers, customers, etc. In any case, this is not the correct order (with all due respect to the robots).
In short, they decide whether your website will be considered of good quality and will be better displayed to users. Fortunately, you don't have to blindly search for ways to improve your website. Google precisely indicates areas that need to be improved (more on this later in Email List the article). The inscription Google with the word SEO inside However, there are also "internet outlaws" who want to leave the "SEO" rules of the game at all costs. They decide to cheat Google, i.e. use the so-called techniques. black hat SEO . If they risk the visibility of their own sites, let them try, it's their loss. It's worse when such a "revolutionary" deals with positioning someone else's website. Or when, unconsciously, we act against the rules. Poor positioning Bad positioning is characterized by several points.
The content on our website is irrelevant (the user is disappointed because he expected something different). No one can figure out where everything is, and the website itself looks like a discussion forum from 2003. During the page loading time, we are able to watch the entire ad block on Polsat, and the robots do not know what is what (or we have unknowingly forbidden them to know). The websites linking to us are suspicious and spammy. In the above cases, we are ineffective people, but not "cheaters". When do we become one? Forbidden SEO Techniques Remember one thing. Black Hat SEO results from placing the robot above the user. This means that we focus mainly on the algorithm that scans our website, and not on our readers, customers, etc. In any case, this is not the correct order (with all due respect to the robots).