Post by account_disabled on Nov 23, 2023 8:11:56 GMT
Trying to access crucial information online is a problem that happens daily for more than one billion people with disabilities worldwide.
Today, 15% of the C Level Executive Email Lists world’s population experience some type of disability. Despite accessibility becoming a priority for many companies over the last few years, when it comes to digital accessibility, brands still have a long path ahead.
A survey by the English company Click-Away Pound showed that 69% of respondents abandon websites due to a lack of accessibility. In addition, 86% said that they would spend more if online stores were affordable.
So, here’s the ugly truth for businesses: whoever is not thinking about this subject is not just impeding people from having free access to information and services on the internet, but is also losing money.
Digital accessibility means breaking down barriers on the internet for people with disabilities. In other words, it’s the ability for a piece of content or online experience (whether it’s on mobile or desktop) to be fully understood by users who have disabilities — regardless of whether it’s visual, hearing, physical or cognitive.
Digital accessibility best practices range from code improvements that allow screen readers to read, for example, to the inclusion of alternative text in images and videos that describe behaviors.
According to a study conducted by WebAIM in 2020, the vast majority (98%) of websites and tools are designed without considering the different types of disabilities and end up offering a poor and incomplete experience for them.
Where does Marketing fit into this scenario?
According to the Purple Pound, in the UK, businesses lose about £2 billion a month by ignoring the needs of people with disabilities.€
Today, 15% of the C Level Executive Email Lists world’s population experience some type of disability. Despite accessibility becoming a priority for many companies over the last few years, when it comes to digital accessibility, brands still have a long path ahead.
A survey by the English company Click-Away Pound showed that 69% of respondents abandon websites due to a lack of accessibility. In addition, 86% said that they would spend more if online stores were affordable.
So, here’s the ugly truth for businesses: whoever is not thinking about this subject is not just impeding people from having free access to information and services on the internet, but is also losing money.
Digital accessibility means breaking down barriers on the internet for people with disabilities. In other words, it’s the ability for a piece of content or online experience (whether it’s on mobile or desktop) to be fully understood by users who have disabilities — regardless of whether it’s visual, hearing, physical or cognitive.
Digital accessibility best practices range from code improvements that allow screen readers to read, for example, to the inclusion of alternative text in images and videos that describe behaviors.
According to a study conducted by WebAIM in 2020, the vast majority (98%) of websites and tools are designed without considering the different types of disabilities and end up offering a poor and incomplete experience for them.
Where does Marketing fit into this scenario?
According to the Purple Pound, in the UK, businesses lose about £2 billion a month by ignoring the needs of people with disabilities.€