Post by account_disabled on Dec 24, 2023 6:04:39 GMT
Typically, examples of inappropriate use of the mark are provided, which disturb the legibility, aesthetics or meaning, and thus may tarnish the company's image. Basic and extended sign book The above elements of the brand book should be included in every such document - this is the basic version . The agency may also, depending on the client's needs, prepare an extended version of the brand book. Then it will additionally contain, among others:
Detailed information on specific advertising Phone Number Data materials (e.g. business cards, leaflets, posters, website, gadgets) along with examples of logo use. Why does your brand need a brand book? A brand book is not a mandatory element of every company, but it is definitely worth having it. Why? A consistent way of perceiving the brand Why does your brand need a brand book? It guarantees that all people (inside and outside the company) working with the logo will use it properly,
And that marketing communication and the company's image will be consistent. Checkpoint for new actions A brand book allows you to constantly monitor whether, as a brand, we are not losing meaning, direction and style, especially when we undertake new ventures. Reference point for agencies A well-prepared brand book facilitates the work of an advertising agency, but also increases its efficiency because it clearly specifies project guidelines, saves time and dispels potential doubts at the beginning.
Detailed information on specific advertising Phone Number Data materials (e.g. business cards, leaflets, posters, website, gadgets) along with examples of logo use. Why does your brand need a brand book? A brand book is not a mandatory element of every company, but it is definitely worth having it. Why? A consistent way of perceiving the brand Why does your brand need a brand book? It guarantees that all people (inside and outside the company) working with the logo will use it properly,
And that marketing communication and the company's image will be consistent. Checkpoint for new actions A brand book allows you to constantly monitor whether, as a brand, we are not losing meaning, direction and style, especially when we undertake new ventures. Reference point for agencies A well-prepared brand book facilitates the work of an advertising agency, but also increases its efficiency because it clearly specifies project guidelines, saves time and dispels potential doubts at the beginning.